Apple and Google are the current darlings of Silicon Valley. Anything they do is golden and for the longest time they formed a tag team with Apple building great consumer electronics and Google leading in search and other search related applications like Maps and GMail. Google Search, Google Maps, and GMail power the iPhone and helped it be such the huge success it was. The sweet relationship between the two tech giants was only growing.
Now it is war.
First Google made Android. That pissed off Apple somewhat, even causing the Google CEO to quit Apple’s board. Google use to get the location data from each search on the iPhone and Apple started to withhold it last year. Apple feared that Google would use this valuable data to do market research and to build behavior metrics into the Android. If Google knew every search performed on an iPhone and the location where the user was standing when making that search, that is very valuable market research information if you are thinking of entering the mobile market.
Then last summer Google Voice was rejected by the Apple App Store. As I wrote on this blog several times about Google Voice, it is disruptive technology that AT&T is threatened by, so Apple rejected it, showing us once again that Steve Jobs controls the iPhone very tightly. While this spat was ugly, it was just a lovers quarrel. The FCC got involved and some high profile tech luminaries ditched their iPhones over this, but it was a not a declaration of war.
Then came the Nexus One. Pearl Harbor. Now Google is right on Apple’s turf. Apple decided to buy a mobile advertising company to retaliate. The war is on.
Even the iPad is a front in this war. ChromeOS started to ruffle Apple’s feathers. While ChromeOS is a threat to Microsoft in the NetBook space (but Windows 7 for Netbooks is something like $7), ChromeOS is on a collision course with the iPad. In the battle for lower end light weight web device laptop/netbook/slate market, it will be ChromeOS vs the iPad.
Steve Jobs decided to get into the rally the troops mode now that war is on. As reported by Wired, Jobs went ballistic at an Apple company town hall meeting when the topic of Google was brought up. He claimed that Google wants to kill the iPhone, but “we won’t let them!” He said that Google’s mantra of “don’t be evil” is “bullshit.”
Wow, this venom is usually reserved for Microsoft. Speaking of which, Apple is rumored to replace Google as the default search application on the iPhone with Microsoft's Bing. Warfare makes strange allies.
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