# Tuesday, 30 March 2010

I want Microsoft to succeed in the mobile space. As a consumer, I want more choice than Apple and Google. A successful Microsoft in this space will only increase the innovation and drive down price. I held out against the iPhone and Android until my Windows Mobile phone literally fell apart. (It was held together with tape for 3 months when I was in denial.) A few months ago when I walked into the store here in Hong Kong there simply were no good Microsoft options if you wanted touch, music, maps, facebook, etc. So I ordered a Nexus One.

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I was excited by the Windows 7 phone when I first saw it. That said, I will not buy the new Windows phone unless two things happen.

  • First, I will not, under any circumstances, buy the phone from a carrier. Carriers are pure evil and lock the phone, install their own crap on it, and remove native features. If Microsoft wants to change the nature of the industry, they have to create a phone that everyone wants and make it real simple to get one. Apple started the revolution by making a phone that everyone wanted, did not allow the carrier to install their own crap, but did force you into a deal with AT&T (in the USA) and will not unlock the phone. Google continued the revolution by selling the phone on the Web unlocked, but only in 4 countries. If Microsoft makes us buy the phone from carriers, game over-that is a step backwards. Microsoft should continue the revolution and make the phone cheap and not sign any deals with any carriers. They should go direct to the consumers and sell the phone world wide for $300 at electronics retail shops such as Best Buy. It will nothing but revolutionize the way we buy mobile phones in the USA.
  • Second I won’t buy a phone that has the word “Windows” on it. Change the name to something cool. “iPhone” and “Nexus One”, even “Android” are just cool. Windows is old and stale and makes me think of laptops and such. Microsoft has a tendency to over brand “Windows.” They have done a great job at that. The problem is that the consumer market Microsoft is targeting doesn’t care about the Windows brand. They like the XBox and even the Zune brand. Go with that. Microsoft keeps talking about how “we have changed our game” with the “Windows 7 Phone Series.” I’m sorry but that sounds a lot like Microsoft Visual Studio 2005 Team System for Database Professionals Edition.

Last week I was out with some friends and we were trying to google for something. After someone was painfully slow on their Blackberry, I whipped out my Nexus One. Immediately, they all said “wow, is that the Nexus One?” Before I knew it, I was doing a product demo. I had five people standing around me playing with the phone. Microsoft, please don’t embarrass me when I pull out my “Windows Phone 7 Series.” That is just a lame name. Give it a cool name and make it available everywhere for cheap. Let me buy my “XZune” Phone at Best Buy. Soon.

 

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Tuesday, 30 March 2010 11:04:38 (Eastern Standard Time, UTC-05:00)
I think realizing the fact that Windows Phone is just a platform, such as Android, and not the actual product name. Motorola has an insanely great name for one of their phones: DROID. I think HTC has some great product names: Desire, Legend, Smart, Tattoo, Hero, Magic. Nobody cares that most of these products are running "Android" underneat (except people like you and me).

If Microsoft did their own hardware, I'm sure it would receive a cool name. Unfortunlately, I doubt that will ever happen so we're in the mercy of third parties.

One thing's for sure, it's great with a complete refresh and it's a new platform that has the potential to compete with iPhone and Android.

1 of every 10 employee at Microsoft owns an iPhone, time will tell what Windows Phones will do to change this.
Tuesday, 30 March 2010 12:22:06 (Eastern Standard Time, UTC-05:00)
I vote for "Falafel Phone" or "BabaGanoush", that will definitely not embarrass you Steve when you whip out your phone at friends' gathering. Wait! they will all be drunk anyway, does it really matter :)
Tuesday, 30 March 2010 16:47:59 (Eastern Standard Time, UTC-05:00)
You are right about the first one but the same goes for hardware vendors and the second shorting the name would be a good idea: Zune Phone!
Tuesday, 30 March 2010 17:29:52 (Eastern Standard Time, UTC-05:00)
You start off your blog post with a great and valid point about the carriers issue. Then delve into a subjective argument about the name of the phone? I've become a huge fan of Win7 and the concept of a Win7-esque phone sounded great to me. This actually made me consider at some point leaving my HTC Dream (T-Mobile G1) for the Win7 phone. However you leave out the most idiotic choice Microsoft made, and that was to not allow multitasking.

I am a .NET developer and the thought of building Silverlight applications that would run natively on my future phone sounded great but now knowing it can't multitask I've entirely lost interest in the phone. I assume they will implement something like the iPhone where you can call out to a service that will deliver messages to your turned off applications to call focus to them etc, but that's idiotic that makes that if you want to have an application instead of just coding the application to do the processing now you need a full Client-Server architecture to achieve this. So if I wrote an AIM client, I would need my server to monitor the buddy list and IMs of every single client to send notifications out to the iPhone service or Win7 phone service to let people know they have an IM.

Why should I be subjected to the cost of this?
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